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Seven Steps to Executing Site And Search Retargeting
The key to success in today’s market lies in taking a two-pronged approach to media strategy – following up with a user after they visit a site and following up with a user after they have searched for...
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Tis the Season for Search Retargeting
Q4 2011 represents one of the largest business opportunities for brands. Last year, the holiday shopping season set an all-time record, reaching a total of $32.6B for e-commerce spending. According to...
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Search Retargeting As A Comic Strip
Adexchanger highlighted the concept of search retargeting in a weekly comic strip:
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Five Tips for Site and Search Retargeting
Collective’s latest newsletter, AMP Audience Insights features Magnetic in their Sepemtber edition, showing the importance of following up with intent consumers through site and search retargeting. To...
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Leader in Search Retargeting Sponsors iMedia
Magnetic, the leader in search retargeting, sponsored iMedia’s September Brand Summit, ”Digital Marketing at Scale: Going Big in 2012.” The Summit shared with marketer’s the key to achieving brand...
View ArticleMagnetic Joins OMMA Global in NYC
At OMMA Global NYC, Magnetic joined the panel, Is the Future of Search about Personalization?. The discussion was centered around how search is evolving — this includes areas of search retargeting,...
View ArticleSearch Enters its Teenage Years
Happy Birthday, Google! The search engine celebrated its 13th birthday last week, marking a year of growth spurts and growing pains. Search Engine Watch rounds up the top 12 Google stories from the...
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In Digital Advertising, “Only the Smart Will Survive…”
In the most recent installment of the “All Marketers are Geniuses” series, Magnetic founder, Josh Shatkin-Margolis, sits down with the VP of Media Technology and Analytics at Fuor Digital, Josh...
View ArticleFrom MarketingLand: Display’s the Thing
James Green, CEO at Magnetic and contributing MarketingLand columnist, talks about why display advertising is on track to be the hottest area of internet marketing in his latest article — Display’s the...
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Brand Ad Spending to Pass Search in 2012
Digiday and Vizu Report: Online Brand Advertising 2012 Outlook Consumers are migrating online at a rapid pace, and this year brand marketers are predicted to follow their lead. While online marketing...
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Magnetic Hits the Slopes @ Search Insider Summit
Get ready for some fun competition on the slopes at this year’s Search Insider Summit, December 2013! Magnetic is sponsoring the first-ever ski competition Search Insider Summit (SIS) at Park City,...
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Interactive Insiders Chicago 11.12.13
On the evening of 11.12.13, Magnetic welcomed Chicago’s top digital ad execs to Interactive Insiders for an exclusive evening of cocktails, dinner, and lively discussions at David Burke’s Primehouse....
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2014 Holiday Season: Rules of Attraction
Before retailers can convert customers, they must first attract them. This is becoming a lost art, but search retargeting can provide the data and customer strategy to restore it – just in time for the...
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Results Are In! Magnetic’s Second Annual Ski Competition @ SIS
Last week, Magnetic returned to Deer Valley for MediaPost’s Search Insider Summit and sponsored the second annual ski competition. Leading digital marketing execs gathered from across the country for...
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Turn on the Power of Intent
Digital marketing has taken over brands of all sizes. Some brands have moved massive amounts of dollars to digital advertising, while others are still testing the waters. The rising tide of data has...
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A Marketer’s Guide To Seasonal Events That Can’t Live Without Intent
Each year, marketers look forward to seasonal events and prime opportunities that can make a splash with audiences that matter most. Search activity and site-level data are the strongest signals of...
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